This has got to be one of the best car ads of all time.

As an Amazon Associate, Modded gets commissions for purchases made through links in this post.

Anything I saw about it will ruin it, so just watch and enjoy:

https://youtu.be/qpPYdMs97eE

Give the guy who created that a raise.

SPOILERS BELOW

When watching it for the first time, I didn’t notice anything until the canopy. I thought “has that always been there?” That was 37 seconds in though, and near the end of the ad. I then thought that maybe the idea was that the buildings were trying to get closer to the car, but I didn’t see anything else change. By the time the narrator came in, I realized I had been totally tricked. Tricked, but impressed.

I had never heard of the Skoda Fabia before, but now it’s a car I’ll always remember.

Brilliant marketing needs no other words.


Author