Are Fitness Influencers on Steroids? How to Tell Who’s Legit

By Oscar Collins
Illustration of a muscular man

As an Amazon Associate, Modded gets commissions for purchases made through links in this post.

Scroll through Instagram or TikTok for five minutes and you’ll see them. Shredded physiques, mind-blowing transformations and guys swearing their secret is just “clean eating and consistency” are all over social media. But with steroid use widespread in the fitness industry, knowing who’s actually natural versus who’s chemically enhanced can save you from chasing goals that aren’t realistic without pharmaceutical help. Here’s what the science and the red flags actually tell you. 

The Steroid Problem in Fitness Content 

The fitness influencer space has a transparency problem and it goes deeper than Photoshop. TikTok videos promoting steroid-like drugs were viewed 587 million times in the U.S. between 2020 and 2023. 72% of those views coming from users ages 18 to 24. That reach is significant because those views aren’t just racking up numbers, but shaping what millions of young men believe is achievable naturally. 

Fitness influencer content often normalizes extreme body ideals beyond just fitness, shaping an entire identity around an ideal male body. The danger is that when influencers use performance-enhancing drugs while publicly claiming natty status. Their followers end up measuring themselves against a standard that’s chemically-assisted. You can’t out-train a bad benchmark. 

Red Flag #1: Superhuman Transformations in a Suspiciously Short Time

Back shot of muscular man.

One of the clearest tells is pace. Natural muscle growth follows a predictable, slowing curve. Beginner lifters can expect to gain around one to two pounds of muscle per month. That rate drops to 0.25 to 0.75 pounds monthly for intermediate trainees as training experience increases. When someone posts a dramatic before-and-after over eight to 12 weeks that shows the kind of mass you’d realistically add in two to three years, that’s genetics rather than chemistry. 

You need a calibrated sense of reality so you don’t tie your self-worth to someone else’s pharmaceutical results. The worst type of influencer claims to be natural but is secretly enhanced. They lie to their audience and these timelines are usually where the lie becomes visible. 

Red Flag #2: The “Blessed Genetics” Excuse 

There’s another tell hiding in plain sight. Research provides a useful tool called the Fat-Free Mass Index (FFMI). FFMI values of natural athletes extended to a well-defined ceiling of 25.0, while steroid users in the same sample regularly exceeded that limit. Some even surpass 30. When you see someone walking around with an FFMI that pushes past that ceiling and they’re claiming it came from hard work and chicken breast, the math doesn’t hold up. 

Beyond the numbers, there are physical markers worth knowing. Signs of steroid misuse in male athletes include rapid muscle mass and strength increases, gynecomastia, low sperm count, impotence and acne. 

On camera, the most visible ones tend to be severe back and shoulder acne, unusual breast tissue development and that signature boulder-shoulder look where the delotids appear almost spherical. Researchers have identified acne fulminans as a key indicator of possible steroid abuse. Young adults are facing increasing social media pressure to achieve extreme physiques as a result. 

If you’re wondering how jacked versus ripped physiques actually differ in terms of realistic body composition, the distinction matters. Truly elite natural athletes can get very lean and muscular, but there’s a ceiling and knowing it protects your expectations. 

Red Flag #3: Year-Round Conditioning with Zero Off-Season

Natural athletes cycle. They bulk, they cut, and they have periods when they look a little softer and periods when they’re dialed in. Staying sub-10% body fat while holding significant muscle mass year-round, all while training hard, is physiologically brutal for a natural athlete. Hormones drop, recovery suffers, and the body fights back. 

When an influencer looks the same in December as they did in June, always full, always shredded, always vascular without visible trade-offs, that’s a red flag. Anabolic steroids increase sebum production, causing acne on the face, chest and back and can also trigger the development of breast tissue in men, a condition known as gynecomastia. 

Perhaps the most telling visual sign that something chemical is happening is the notorious bloated midsection that sometimes appears even on lean athletes. With HGH and other steroid use, muscle gains are mainly due to water retention, which can result in a bloated midsection as a side effect. 

How to Evaluate Credibility 

A medical needle filled with a blue substance

Now that you know the red flags, here’s how to vet who you follow so you don’t have to live up to unrealistic standards. 

Look for transparency over time. Influencers who have been open about their journey, who show real off-season footage, who acknowledge plateaus and recovery struggles, tend to be the ones actually putting in natural work. Influencers who only show highlight-reel content and vague supplement deals are a different story. 

Check their claims against science. The fitness scam landscape is crowded and steroid deception is one of the most common and harmful tactics. When Brian Johnson, known as “Liver King,” was exposed for spending $11,000 per month on steroids while publicly claiming to be natural, it wasn’t a surprise to anyone paying attention to the FFMI numbers. What was surprising was how long it took mainstream audiences to connect the dots. 

Ask whether they’re drug-tested. Organizations like WADA and natural bodybuilding federations require verified testing. Even then, there are gray areas, as some popular supplements like the plant-based steroid hormone Turkesterone were not on the World Anti-Doping Agency’s list of prohibited substances as of early 2024. Fitness influencers using steroids in secret are setting unreal expectations for followers and today’s culture places enormous pressure on young men to look bigger and win at all costs. An influencer who competes in or aligns with drug-tested organizations has at least some accountability built into their platform. 

Also watch for coaching red flags. If someone is selling a 12-week program promising a physique transformation that’s only realistically achievable on a cycle, what they’re really selling is disappointment. 

Why This Matters for Your Training 

Chasing an enhanced physique on a natural body is one of the fastest routes to burnout, injury and disordered thinking about food and exercise. The risk of injury is real. One study of U.S. Army members found that 4.5% of men experience a weight-training injury over the course of a year, and that’s in a population already known for its fitness. Anabolic steroid use is already present among adolescents, with prevalence estimates reaching nearly 6% among boys in some surveys. That number climbs in part because the goalposts keep moving in response to what people see online. 

Reps Don’t Lie

Strength training using weights as resistance builds real, lasting muscle while improving balance, bone density and metabolic health, which is worth pursuing. What isn’t worth pursuing is a benchmark that someone secretly on a $1,000-a-month drug stack set. Know the difference and you’ll train with more purpose and less frustration.

Oscar-Collins

Oscar Collins

Founder and Editor-in-Chief of Modded

With almost 10 years of experience writing about cars, gear, the outdoors and more, Oscar Collins has covered a broad spectrum of topics during his time as a blogger and freelancer. Oscar currently serves as the editor-in-chief of Modded, which he founded to spread his love of cars with an international audience.